We may receive personal data about you from various third
parties and public sources as set out below:
- Technical Data from the following parties: analytics
providers;
- Contact, Financial and Transaction Data
from providers of technical, payment and delivery
services.
- Identity and Contact Data from data
brokers or aggregators.
We use Hotjar
in order to better understand our users’ needs and
to optimize this service and experience. Hotjar is a
technology service that helps us better understand our
users' experience (e.g. how much time they spend on which pages, which links they choose to click, what
users do and don’t like, etc.) and this enables us
to build and maintain our service with user feedback.
Hotjar uses cookies and other technologies to collect data on our users’ behavior and their
devices (in particular device's IP address (captured and
stored only in anonymized form), device screen size,
device type (unique device identifiers), browser
information, geographic location (country only),
preferred language used to display our website). Hotjar
stores this information in a pseudonymized user profile.
Neither Hotjar nor we will ever use this information to
identify individual users or to match it with further
data on an individual user. For further details, please
see Hotjar’s privacy policy by clicking on this link.
You can opt-out to the creation of a user profile,
Hotjar’s storing of data about your usage of our
site and Hotjar’s use of tracking cookies on other
websites by following this
opt-out link.
How we use your personal data
We will only use your personal data when the law allows us
to. Most commonly, we will use your personal data in the
following circumstances:
- Where we need to perform the contract, we are about to
enter into or have entered into with you.
- Where it
is necessary for our legitimate interests and your
interests and fundamental rights do not override those
interests.
- Where we need to comply with a legal or
regulatory obligation.
- Where you have consented for
us to do so.
You have the right to withdraw consent to receive
marketing material at any time by contacting us at
[email protected].
Purposes for which we will use your personal
data
We have set out below, in a table format, a description of
all the ways we plan to use your personal data, and which
of the legal bases we rely on to do so. We have also
identified what our legitimate interests are where
appropriate.
Note that we may process your personal data for more than
one lawful ground depending on the specific purpose for
which we are using your data. Please contact us at
[email protected] if you need details about the specific legal ground we
are relying on to process your personal data where more
than one ground has been set out in the table below.
Purpose/Activity
|
Type of Data
|
Lawful Basis for Processing IncludingBasis
of Legitimate Interest
|
To register you as a new customer |
(a) Identity (b) Contact |
Performance of a contract with you
|
To process and deliver your order including: (a)
Manage payments, fees and charges (b) Collect
and recover money owed to us
|
(a) Identity (b) Contact (c) Financial (d)
Transaction (e) Marketing and Communications
|
(a) Performance of a contract with you (b)
Necessary for our legitimate interests (to recover
debts due to us)
|
To manage our relationship with you which will
include:
(a) Notifying you about changes to our terms or
privacy policy (b) Asking you to leave a review
or take a survey
|
(a) Identity (b) Contact (c) Profile (d)
Marketing and Communications
|
(a) Performance of a contract with you (b)
Necessary to comply with a legal obligation (c)
Necessary for our legitimate interests (to keep our
records updated and to study how customers use
our products/services)
|
To administer and protect our business and our
website (including troubleshooting, data
analysis, testing, system maintenance, support,
reporting and hosting of data)
|
(a) Identity (b) Contact (c) Technical
|
(a) Necessary for our legitimate interests (for
running our business, provision of
administration and IT services, network security, to
prevent fraud and in the context of a business
reorganisation or group restructuring exercise) (b)
Necessary to comply with a legal obligation
|
To deliver relevant website content and
advertisements to you and measure or
understand the effectiveness of the advertising we
serve to you
|
(a) Identity (b) Contact (c) Profile (d)
Usage (e) Marketing and Communications (f)
Technical
|
Necessary for our legitimate interests (to study how
customers use our products/services, to
develop them, to grow our business and to inform
our marketing strategy)
|
To use data analytics to improve our website,
products/services, marketing, customer
relationships and experiences
|
(a) Technical (b) Usage |
Necessary for our legitimate interests (to define
types of customers for our products and
services, to keep our website updated and
relevant, to develop our business and to inform
our marketing strategy)
|
To make suggestions and recommendations to you about
goods or services that may be of interest to
you
|
(a) Identity (b) Contact (c) Technical (d)
Usage (e) Profile
|
Consent where you have signed up to or subscribed to
receive our newsletter Necessary for our
legitimate interests (to develop our
products/services and grow our business)
|